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How to Increase Your Sales Using Instagram Social media has evolved into a treasure trove for marketers who know how to harvest fans and customers. Here are some ways to market to different.

In modern digital marketing, you need to know how to use Instagram Highlights effectively. You should be using highlights to showcase and categorize your best content. Whenever you post something that is a great reflection of your brand, that’s something that should be highlighted.

How Halo Luxe Uses Instagram To Increase Sales Tax

• Halo Top’s Instagram account, which has 461,000 followers, emphasizes the packaging, with photos and GIFs of these pints set against minimalistic backgrounds and pops of color.
• Do pricey accesories used as Instagram props actually increase your Insta-larity? Here’s a round-up of our favorite Insta-stars hamming it up with the help of some luxe accessories.
• 15.9k Followers, 479 Following, 949 Posts - See Instagram photos and videos from Halo Luxe (@haloluxe).

Instagram Highlights are a must for anyone who’s putting effort into the platform. Highlights offer you a way to recreate the important functionalities of a website on your Instagram profile. You can create landing page Instagram content, you can create story-style product pages. Instagram Highlights can also be used as an effective way to demonstrate your cornerstone content to give people an immediate idea of who you are or who your brand is.

If you need to learn how to use Instagram Highlights for Business, this is the article for you. Knowing how to use Highlights to your advantage is a valuable skill that’s only going to go up in value as Instagram continues to grow. Because of that, I want to ensure that you’re using best practices with Instagram Highlights. I want you to get the most out of the feature.

If you’re not aware, Instagram Highlights are a collection of content that appears on a profile, below the bio. Highlights are shown with an icon – or cover – similar to the profile icon, with the story circle surrounding it. Highlights can be clicked into, and show a highlight reel of content chosen by the person. Common knowledge is the Highlights are a story that is saved for more than the usual 24 hours.

For businesses and influencers, Instagram Highlights are an amazing way to demonstrate key content, and to keep that content pinned to the top of the profile. It’s a simple and effective way to replace your bio with content that is more native to the Instagram platform. You will see influencers collecting their content that got the best response on their profile, and it will work well for them. You will also see businesses using Instagram Highlights to showcase promotions and marketing campaigns that they have running.

Instagram Highlights are an already important tool that is only set to grow more important with time, especially for brands that are primed to do commerce on the platform. Instagram is currently being prepared for a full launch of its shopping features, which will make Instagram profiles into a major landing spot for traffic when they’re primed to buy. Highlights are a way to take advantage of, and to take control of, how that traffic will respond. Highlights are evergreen content, which allows for more flexibility elsewhere.

Even businesses who won’t be doing commerce directly on the platform stand to gain. You might also be doing commerce on the platform if you’re looking to become an influencer or to use Instagram to create sales in other ways. In that case, you can be using Instagram Highlights to drive customers in the direction you want them to go.

When it comes to the creation of Instagram Highlights, there are only a few things you need to know if you’re already creating content on Instagram – which you should be. Because Highlights are a collection of your content, the first step in using them effectively is to be creating great content already. Outside that, you only need to know how to add the content, what content to add, and how to wrap it up in the cover.

Adding a cover to an Instagram Highlight is fairly simple. When creating your Highlight, or in the editing screen, select the cover and add from your Camera Roll. The image will take some time to process if it’s not already stored on Instagram, but shouldn’t take too long.

The real trick with covers is deciding which photo to use. Covers for Instagram Highlights need to be eye-catching, but they will also have very limited space to do so. Make sure that there is an instant connection to your audience between the cover and the content inside. There are plenty of tools available to help you edit your covers.

Of course, you can use Instagram’s built-in editing functions. If you want to go above and beyond, you might want to consider cracking open the Adobe Creative Suite. Photoshop and Illustrator are great tools for creating images that your audience will love. If these are too in-depth or expensive, Canva is a free tool to make quick illustrations for your brand or client.

Your Highlights need to have an engaging title, and the cover should follow suit. Make sure that it’s brand consistent, something genuine and natural, and feel free to make it fun.

Once you’ve created your Highlight, you need to keep it fresh with content. Your Highlights are going to be important for your page, so keeping the content new and curated is important. You don’t want your audience to be hit without date content immediately. Don’t let your content go stale.

To get this done, go to your profile and tap “Story Highlights.” Tap “+,” select the stories you want to add and click “add”. You can add, remove, or change stories from the “Edit Highlight” tab. Sometimes, removing content will be just as valuable as adding it.

The key to organizing your highlights is to plan them out. When you create a new Highlight, you should have a goal in mind for it. Define the goal and purpose of your Instagram Highlights. There are 4 main goals to keep in mind.

• Sales Highlights are looking to sell a product.
• Informative Highlights demonstrate information to show expertise.
• Lifestyle Highlights show who you or your brand is.
• Authority Highlights combine content, like video from an accolade you received, to prove authority.

When you’re creating content, keep in mind which of your Highlights it can go into. The best way to create collections is to make one when you find yourself creating content that you’re going to add on or repeat, and it doesn’t fit into a Highlight you’ve already created. All the important content that you want evergreen can find a home in an Instagram Highlight.

With that in mind, using Instagram Highlights for business effectively is as simple as applying basic content marketing principles. There are plenty of ways that they can be applied. Some common use cases would be as a catalog or for testimonials. These are important to your business and easy to fit into little snippets.

You can also use Highlights to demonstrate product features or aspects of a business. I would also suggest that most businesses have a sort of “About Us” lifestyle Highlight. These are all things that can provide value to your audience or demonstrate your brand’s humanity. That’s what good content is aiming to do.

One final point: make sure to include calls to actions. They don’t need to be in every story within a Highlight, but they should be at the end or peppered throughout. Your Highlights are going to get eyeballs as long as your profile does, and you need to direct those eyeballs.

As long as you can create effective content, you can use Instagram Highlights effectively for your business.

The recent decision to pull the American classic “Gone with the Wind” from HBO Max has had the Streisand effect, a phenomenon where attempting to suppress something ends up calling more attention to it and thus having the opposite effect of the intended desire.

“HBO Max parent AT&T Inc.’s move came amid growing concerns about racial injustice following the killing of George Floyd, a black man, while being arrested by a white Minneapolis police officer,” The Wall Street Journal reported on Tuesday. “Considered a classic of American cinema and winner of eight competitive Academy Awards, including best picture, the 1939 film starring Clark Gable, Vivien Leigh and Hattie McDaniel tells the story of southern belle Scarlett O’Hara and her love affair with Rhett Butler. Much of the four-hour film is set on the O’Hara plantation, Tara, and in Atlanta during and after the Civil War.”

A review of Amazon’s “Best Sellers in Movies & TV” from Sunday did not show “Gone with the Wind” appearing in the top-100 ranking of bestsellers in the category.

However, by Wednesday, “Gone with the Wind” exploded in Amazon’s rankings to numerous top spots, including the following spots in the top-100 overall for the category:

• #1 – Gone With the Wind (70th Anniversary Edition)
• #2 – Gone with the Wind
• #7 – Gone With The Wind
• #9 – Gone with the Wind (70th Anniversary Edition) [Blu-ray] by Warner Home Video by Victor Fleming
• #12 – Gone With The Wind | 75th Anniversary Edition | NON-USA Format | PAL | Region 4 Import – Australia
• #23 – Gone With The Wind – 75th Anniversary Edition [Blu-ray]
• #30 – Gone with the Wind [Blu-Ray] (English audio. English subtitles)
• #36 – Gone with the Wind
• #37 – Gone with The Wind (DVD / Two-Disc 70th Anniversary Special Edition / FS) Clark Gable, Vivien Leigh, Thomas Mitchell, Barbara O’Neil, Evelyn Keyes
• #41 – Gone with the Wind (70th Anniversary Edition) [Blu-ray]
• #85 – Gone with the Wind (Four-Disc Collector’s Edition)

The most impressive statistic for the American classic was the percentage change for the movie’s previous sales ranking, which Amazon calls its “Movers & Shakers” category. Numerous other classics also started to see dramatic rises in sales volume over the last 24 hours.

Here were the top “Movers & Shakers,” which are updated hourly, as of late Wednesday night [in bold = movie other than “Gone With The Wind” that is relevant]:

• #1 – Gone with the Wind [Blu-Ray] (English audio. English subtitles): 478,413% increase. Sales rank: 30 (was 143,554)
• # 2 – Gone With The Wind | 75th Anniversary Edition | NON-USA Format | PAL | Region 4 Import – Australia: 243,408% increase. Sales rank: 12 (was 29,221)
• #3 – Gone with The Wind (DVD / Two-Disc 70th Anniversary Special Edition / FS): 231,408% increase. Sales rank: 37 (was 85,658)
• #4 – Gone With the Wind – Diamond Luxe Edition [Blu-ray] [2014]: 151,795% increase. Sales rank: 64 (was 97,213)
• #5 – Gone with the Wind [Region 2]: 107,257% increase. Sales rank: 68 (was 73,003)
• #6 – Gone With the Wind (70th Anniversary Edition): 70,000% increase. Sales rank: 1 (was 701)
• #7 – Vivien Leigh Collection (Gone With The Wind, Anna Karenina, Waterloo Bridge, A Streetcar Named Desire, The Hamilton Woman, Caesar And Cleopatra) (Korean): 68,745% increase. Sales rank: 94 (was 64,715)
• #8 – Gone With The Wind: 67,357% increase. Sales rank: 7 (was 4,722)
• #10 – Gone with the Wind (Four-Disc Collector’s Edition): 48,709% increase. Sales rank: 85 (was 41,488)
• #11 – Gone with the Wind (Two Disc 70th Anniversary Edition): 33,768% increase. Sales rank: 140 (was 47,416)
• #12 – Gone with the Wind: 30,108% increase. Sales rank: 36 (was 10,875)
• #14 – Gone with the Wind (70th Anniversary Edition) [Blu-ray] by Warner Home Video by Victor Fleming: 19,211% increase. Sales rank: 9 (was 1,738)
• #15 – Gone with the Wind (Two-Disc Edition): 9,642% increase. Sales rank: 217 (was 21,141)
• #16 – Blazing Saddles 40th Anniversary (BD) [Blu-ray]: 8,915% increase. Sales rank: 60 (was 5,409)
• #17 – Scarlett The Mini-series Event: 8,826% increase. Sales rank: 15 (was 1,339)
• #18 – Blazing Saddles [Blu-ray]: 5,817% increase. Sales rank: 148 (was 8,758)
• #19 – Scarlett – MiniSeries Masterpiece: 4,255% increase. Sales rank: 285 (was 12,412)
• #20 – The Making of a Legend: Gone with the Wind: 3,902% increase. Sales rank: 296 (was 11,847)
• #21 – Blazing Saddles: 3,869% increase. Sales rank: 13 (was 516)
• #22 – Gone With The Wind – 75th Anniversary Edition [Blu-ray]: 2,756% increase. Sales rank: 23 (was 657)
• #23 – Blazing Saddles / Caddyshack / National Lampoon’s European Vacation (Triple Feature) [Blu-ray]: 2,461% increase. Sales rank: 52 (was 1,332)
• #24 – Casablanca 70th Anniversary: 2,420% increase. Sales rank: 152 (was 3,831)
• #26 – Holiday Inn: 2,182% increase. Sales rank: 231 (was 5,273)
• #27 – To Kill a Mockingbird [Blu-ray]: 1,685% increase. Sales rank: 201 (was 3,588)
• #28 – Gone with the Wind (70th Anniversary Edition) [Blu-ray]: 1,480% increase. Sales rank: 41 (was 648)
• #29 – Casablanca: 70th Anniversary [DVD] [Region 1] [US Import] [NTSC]: 1,254% increase. Sales rank: 216 (was 2,926)
• #30 – North and South: The Complete Collection: 1,210% increase. Sales rank: 20 (was 262)
• #31 – Gregory Peck Centennial Collection (To Kill a Mockingbird / Cape Fear): 1,168% increase. Sales rank: 66 (was 837)
• #32 – To Kill a Mockingbird [Blu-ray]: 1,045% increase. Sales rank: 310 (was 3,552)
• #33 – Blazing Saddles [Blu-ray] by Warner Home Video: 931% increase. Sales rank: 79 (was 815)
• #34 – Comedy Greats Spotlight Collection (National Lampoon’s Animal House / The Blues Brothers / The Jerk / Car Wash): 825% increase. Sales rank: 349 (was 3,230)
• #35 – Gone with the Wind: 750% increase. Sales rank: 2 (was 17)
• #36 – Blazing Saddles (30th Anniversary Special Edition) by Warner Home Video: 679% increase. Sales rank: 139 (was 1,084)
• #38 – Shenandoah: 281% increase. Sales rank: 354 (was 1,350)

How Halo Luxe Uses Instagram To Increase Salesforce

The Daily Wire, headed by bestselling author and popular podcast host Ben Shapiro, is a leading provider of conservative news, cutting through the mainstream media’s rhetoric to provide readers the most important, relevant, and engaging stories of the day. Get inside access to The Daily Wire by becoming a member.